A lost prospect or lost customer becomes business for your competitor. Period. Therefore, following-up with a prospect or a lost customer not only makes good sense but is also sound business.
URI's prospect and lost customer follow-up program provides you the answers to the following questions:
- Do you know what percentage of your customers purchase a vehicle from your dealership, but choose another dealership for their service work and why?
- What happens to customers that visit your dealership but do not purchase a vehicle? Why did they not purchase the vehicle? If they chose another dealership for their purchase, which one and why?
- What percentage of your current customers are planning an upcoming purchase? Are they considering your dealership for that purchase?
- What affect does your advertising strategy have on sales? Are your advertising dollars properly allocated? Are potential customers receiving your message?
URI provides a highly successful, proven and effective follow-up process by telephoning prospects and inactive customers to determine the answers to these questions! Discovering the customer's perception of your dealership creates an opportunity for more referrals, cross-selling your services and leads to future sales.
This comes from customers' appreciation knowing that their opinion matters. Purchasers will gravitate toward companies who value their business. Information from lost customers and prospects is essential to your dealership's growth, survival and success.
Contact URI to begin a follow-up program and create opportunities to increase your profit and continue your improvement!
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